The evolution of social media has turned the once friends and family oriented platforms into a potential gold mine for business. This shift comes with increased responsibilities as businesses can no longer do what they want and get away with it. The rise of social media agencies and professionals is an indication that social media is a tool and a role that ought to be taken seriously. As with other company plans, there is a need for a strategy in place that acts as a guide as to how goals and objectives get achieved. We’ll look at factors to consider when penning one down.
Your goals should be solution oriented
Nowadays, brands can’t get away with posting content haphazardly. Picture a CRA Reassessment firm known for its auditing posting Super Bowl gifs just because it’s what’s trending. Most companies that do that tend to be those who’ve hopped onto the bandwagon before establishing the purpose of owning a social account. For that reason, when formulating a strategy, it ought to be goal oriented and solving a need in the company. Do you wish to increase sales or create brand awareness? A social media strategy ought to use the marketing strategy that should be in place to see how it can contribute toward problem-solving.
Image Source: Pexels
Know your tools
Now that you have a goal in mind, as with any business plan, you require research. In this context, that means establishing what social sites work for you. Not all businesses would benefit from owning an Instagram account. Understand your niche market and tailor the strategy to two or three channels you select. They may have varied targets; it is easier to get followers on Instagram than it is Twitter due to the visual nature of the former. Remember to write these down and use them as evaluation tools to gauge the success of your strategy and justify your ROI.
Know your audience
This next point works for hand in hand with the previous one. As part of the research, you can use historical data and those acquired from running your business to establish who you sell to and what the best way to reach them is. Millennials are more inclined to Instagram through Facebook still has more users in the age 18-29 bracket. As mentioned, you don’t have to choose one channel, use a mix to maximize results.
Use tools to monitor
You can’t know if you’re hitting your quotas unless you have a way to track them. Inbuilt and their party sites can help you track your posts. They record when your posts received the most engagement, what day is ideal to post and well as getting a peek into how other competitors are doing. An increase in likes is not enough, knowing how you got there to replicate a more sound approach.
