Any business owner trying to maintain good relationships with customers knows the role a quality website plays in this. Business owners will benefit greatly from an informative and professional website that is easy to navigate and helps educate customers on both the brand and the product or service. When potential clients or customers are seeking information about you or about the type of service your offer, your website guides them. The sky is the limit when it comes to the value of quality information on a website and the return it brings. If you don’t already have one, set up a website as soon as possible and you’ll notice the positive benefits that come with it or contact Colorado Springs SEO for your website related issues. It is one of the well-known SEO companies of Colorado Springs, US. Here are 5 examples of ways your website can help customers learn more about you:
1. Your ‘About’ section
Every website needs an ‘about’ section to tell your story. Your story has to do with your brand’s focus, how your company started, your company’s goals, what you offer customers and why they should trust you. An ‘about’ section does indeed build trust and likeability, which in turn helps you connect with the customer. This online description is an effective and easy way to advertise who you are while you sleep (while potential customers around the world visit your website).
2. Blog posts
Your website should certainly have a blog because blog posts allow you to share pertinent information with prospective clients and customers, which helps close the sale. Your website’s blog will help you educate your customers by giving them important information about the benefits of your products and services. By educating them about what you offer, you’re helping ease their minds and gaining their trust. Your blog posts shouldn’t be too sales-oriented. They should simply be informative, interesting and engaging. Know that by starting a blog for your website, you’ll help your customers get to know your brand, your message and what you can offer them.
3. Your testimonials
You’re guaranteed to get more customers if your website displays positive customer testimonials. Testimonials are a great way to educate potential customers on your business. Real testimonials from real customers help visitors to your website learn more about your business in a relatable way. Encourage customers to write a review, and ask them for permission to share it on your website. Never underestimate the power that a great customer testimonial holds.
4. An FAQ page
A section on your website to acknowledge frequently-asked questions is crucial. You’ll want your website to include all of the answers to frequently asked questions in one place. If your website has a detailed FAQ page, customers won’t be confused and they’ll leave your website feeling knowledgeable in your products and services, and comfortable choosing your company. An FAQ page on a website is one of the most powerful sources of information your company can have. Every visitor to your website will have questions, so the best thing you can do for your business is to acknowledge those questions rather than letting them uncomfortably sit or linger with the potential customer.
5. Informational videos
An informational video on your website is a very quick, easy and effective way to get your message across and help visitors learn what your business is all about. These videos shouldn’t be too dull, dry, sales-oriented, cheesy or boring. Instead, they should be fun, engaging, funny, short and contain a clear message that sticks. A really great video will create some sort of emotional reaction in the watcher (such as sadness, laughter, etc) and it will make them want to share it. If your video is memorable (and unique) it will stay in the viewer’s mind and perhaps lead to a sale or a word-of-mouth mention. If a picture is worth one thousand words, imagine how many words a video is worth?
